Four years ago, I followed along with a four year-old as he taught me the Creighton Fight Song during New Student Orientation.
The White and the Blue! Colors two, it is you we defend.
He was two stories tall on the big screen at Morrison Field, which made him both literally and figuratively Creighton’s biggest fan. The video of him on youtube embodies the spirit of Creighton’s loyal fans – particularly his family members or friends who recorded his beautiful rendition.
Fearless for you, our might to the fight we will lend.
Though Creighton is not the biggest school in the Big East Conference, there is a dedicated fanbase for Creighton athletics, especially for Bluejays Basketball. Fans turn out in droves to pack the Century Link Center for Creighton Men’s Basketball home games. Some, like Bryan Ott, can count on one hand the number of home games they’ve missed.
Ott remembers going to the Civic Center to watch games with his dad when he was growing up. When he studied public relations at Creighton, he made sure to always be in the front row at all home games – even if it meant quitting a job at the World Herald. After graduating and starting work in public relations at Gallup, Ott wanted to sharpen his writing skills and so he began a blog about Creighton basketball before there was any real, dedicated coverage of it. He found other people who were also interested in covering Creighton basketball. They met together and by luck each brought to the table something unique. As a team (and later an LLC), they found that they could offer coverage of all Creighton sports, which was in demand by a sizeable consumer population. They bought a domain name, and White and Blue Review was formed.
So: wave, colors, wave. We will fight on for your glory.
Ott attributes some luck to the formation of White and Blue Review. Sure, the sports blog had a competitor, but he did not have the passion that the WBR boys had. Ott and other WBR contributors have something that is invaluable in business: grit and passion. White and Blue Review works hard to cover all of Creighton’s sports, with the extent purpose of boosting the school they love.
White and Blue! We will fight til the fight is won.
Knowing what you don’t know is just as important as knowing what you do know, especially when starting a business. When it comes to microeconomics and business strategy, I remember from macroeconomics senior year of high school that the downward-sloping curve on a supply and demand graph is the demand curve. Of course, I also know the ultimate goal of a business is to provide goods and/or services that can turn a profit. (But is that all? Steve Denning of Forbes has a different take.)
These tidbits of a priori knowledge were small consolations when I read Michael Porter’s tour de force article in the Harvard Business Review. The article–which was a summary of Porter’s 1980 book, Competitive Strategy: Techniques for Analyzing Industries and Competitors—describes a five-forces model for business strategy. Porter argues that a business must develop a business strategy–a formula for competition, goals and ways to achieve those goals. His five-forces model focuses on five competitive forces, which when taken together, give a global overview of market position and determine long-term profitability.
For mobile app designers, the most influential forces are threat of substitution and supplier power. Similar mobile apps compete amongst one another, especially when multiple apps offer the same services at varying price points. To introduce a new app, one needs to be either innovative or inventive to make consumers switch from another app or need the app. With only two widespread mobile operating systems, Android and Apple, there are few places for the apps to be displayed. A solution could be to graduate to new operating systems, such as Windows and Google.